Email Marketing Specialist Job at 24 Seven Talent, Baltimore, MD

  • 24 Seven Talent
  • Baltimore, MD

Job Description

A mission-driven nonprofit media organization is seeking an Email Marketing Specialist to manage its day-to-day email and lifecycle marketing program. This hands-on role will focus on building campaigns, managing automated journeys, analyzing performance, and continuously improving engagement, conversion, retention, and revenue.

What You’ll Do

  • Build, test, schedule, and deploy promotional, transactional, fundraising, newsletter, and lifecycle email campaigns.
  • Develop automated journeys for onboarding, conversion, renewal, re-engagement, donor cultivation, and win-back.
  • Create campaign landing pages and ensure a consistent experience through conversion.
  • Build targeted audience segments based on behavior, engagement, lifecycle stage, and member or donor history.
  • Conduct A/B testing across subject lines, messaging, creative, calls to action, offers, audiences, and send times.
  • Track campaign performance and translate results into actionable recommendations.
  • Manage campaign QA, deliverability, list health, tracking, and compliance.
  • Coordinate the email calendar across marketing, editorial, development, and membership teams.

What We’re Looking For

  • 3+ years of hands-on email, lifecycle, or digital marketing experience.
  • Proficiency with an ESP or marketing automation platform such as Customer.io, Klaviyo, Mailchimp, HubSpot, or Salesforce.
  • Experience building and optimizing email campaigns and automated journeys.
  • Basic HTML/CSS skills for email troubleshooting and landing-page updates.
  • Strong copywriting, editing, analytical, and project-management skills.
  • Experience with Google Analytics or a similar reporting platform.
  • Bachelor’s degree in Marketing, Communications, or a related field.

Preferred Qualifications

  • Experience with CRM, CDP, membership, subscriber, or donor data.
  • Background in nonprofit fundraising, subscription media, publishing, or another member-supported organization.
  • Familiarity with landing-page or CMS platforms such as Unbounce, HubSpot, or WordPress.
  • Experience with a right-of-center or mission-driven organization and alignment with conservative principles.

Job Tags

Full time

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